This, in turn, makes it harder to rank for these terms as you’ll probably be going up against well-established publishers and sites, or higher CPCs if you’re bidding on these terms as part of a paid search campaign.Įvaluating the average monthly search volume for an ad group vs. Keywords with higher volumes mean more potential exposure (or impression share), but will likely be much more competitive. When it comes to keyword search volume, there are two primary factors to take into consideration: volume and competitiveness. However, keyword search volume should be part of the foundation upon which your efforts should be built – but how do you know which range of volumes you should be targeting? Balancing Volume with Competition Whether you’re an SEO, a PPC specialist, or a digital marketing generalist, keyword search volume is a crucial metric that is often overlooked in favor of other metrics such as click-through rate. Which Keyword Search Volumes Should You Be Targeting? With that out of the way, let’s get back to the task at hand – working with your keyword search volume data. If you aren’t, you’ll see a simplified, truncated version of the data, and no graphs or other visual representations of the data. It’s worth noting, however, that after recent changes to the AdWords interface, this data is now only available to users running active AdWords campaigns. You can also mouse over each column in these graphs to see tool-tip figures, which is handy. We can see average monthly search volumes over time (with specific timeframe parameters also available), and beneath this graph you’ll find the related keywords and ad group suggestions you’d expect from this kind of tool (not shown in the image above). The figure above shows how the Keyword Planner displays keyword search volume data. Take a look at the Google Trends data for the term “ski jackets”: Google Trends offers some interesting perspectives on this kind of data, such as geographic popularity, growth and decline data for specific terms, and related topics, which can be extremely useful for identifying branded terms related to more generic keywords. Google TrendsĪlthough it may not be as fully featured as SEM Rush or Moz Keyword Explorer, Google Trends can be used to evaluate keyword search volume data. Overall, one of the best ways to start examining search volume data.
#Wordor phrase means you lost your job pro
Similarly to SEM Rush, Moz Keyword Explorer can be used for free, but is bundled with the Moz Pro suite of tools for power users. Although there’s quite a breadth in terms of the overall keyword search volume – between 11.5k and 30.3k – we’re also provided with several other valuable data points, such as an intuitive indication of the term’s competitiveness (or “Difficulty”, as Moz puts it), suggested relevant keywords, as well as SERP analysis, which also shows both Page and Domain Authority scores (more on this shortly). The above figure shows a sample dashboard from Moz Keyword Explorer for the same term we used SEM Rush to evaluate, “ski jackets”. Yes, the most diligent bargain-hunters may begin their search for “Christmas gift ideas” in July, but most people will wait until October or November before conducting this kind of search. Seasonality often plays a significant role in keyword search volume. This data is often contextualized within specific timeframes to allow SEOs and marketers to see how certain keywords drive traffic over time. Keyword search volume is typically averaged over a set timeframe to provide marketers with a general idea of a search term’s competitiveness and overall volume. What Is Keyword Search Volume?Īs the term implies, keyword search volume refers to the volume (or number) of searches for a particular keyword in a given timeframe. We’ll be focusing on these concepts primarily from an SEO perspective, but we’ll also be dipping into some PPC-related topics, too.
#Wordor phrase means you lost your job how to
In today’s post, we’ll be exploring everything you need to know about search volume: what it is, why it’s important, and how to use it in your marketing campaigns, all with real-world examples to illustrate the main points.
0 kommentar(er)
